Birmingham Business Journal: Starting a Business : Business Advice

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Let's be honest: Things are bad, and it is miserablr out there in the world of We are in a global recession that will last forsome 1. The economy eventually will improves andget better. 2. Most companies rely on salespeoplwe to help with thebottom line. Continuing sales of a product or service for an organizatio along with great salespeoplre will be needed even more durinyg thesetough times. I thinkl it is important to look at a strategy as old as business itself that will helpa company, its the salespeople employed and the customers that a companuy does business with.
The firstr thing, which is of the utmostf importance, are your Whether you are the CEOreading this, the salesperson or a person in customeer service - this is the time to protecg your customer base and make sure that they are period! The one way to do this is to get in touch with your customers. Do not attempt to do this by mail or It is too If you want to build relationships with your then build them the way they are supposed to bebuiltt - by people dealingy directly with people! You need to ask your customers a simpls and direct question: "How are we doingt for you? Be and tell me the truth.
" Next, for the salespeopls who still are employed, you are going to have to work Yes, I said it - This means not only visiting your existing customers and checking their true levelp of customer satisfaction but also going out and getting new Sure, the economy is slow, and we are not buyinvg as much of anything as we did a few years ago, but the fact remains that there is stil l business being done out there.