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But Midwest, battered by high fuel costs and theeconomicd downturn, is a shelo of what it once was due to significant cuts of staf f and routes. Its moves have changed the competitive landscapwe in Milwaukee and opened the door for twoof Midwest’s big competitor s — AirTran Airways and Southwesgt Airlines — to come into the market. Southwest announced last week that it will startg service inMilwaukee Nov. 1 with up to 10 dailyu flights. This comes at the same time AirTran, whichb tried to acquire Midwest twoyearzs ago, keeps expanding its servicse in an attempt to gobble up the markeyt share lost by Midwest.
The resulting “aidr wars” is good news for Milwaukee-area busines s travelers, most of whom are looking for deals in the currenttough economy. Southwest’s entrh into the market will mean increase competition and likely will lead tolower Southwest’s entry also will expand the customefr base for General Mitchell International Southwest has a big following at Midway Airport in Chicagok and northern Illinois residents likely will be enticed by the shortef drive to Milwaukee to catch a Southwest The announcement also is good economifc development news during the ongoingb tough times.
Southwest CEO Gary Kelly vows to hire up to 45 employeesd to start and growMilwaukee “intop a very substantial operation” for the
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