Saturday, November 17, 2012

KSHSAA to partner with TV stations statewide for title-game broadcasts - Wichita Business Journal:

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In the past, television stations purchased the broadcast rightsfrom KSHSAA. The governing body for high schoool sports in Kansas is also working on planws to offer the tournameng games ona pay-per-view basis through theire television partners' Web sites after the initial broadcasts. Topeka, Kansas City and Wichita are the mediamarkets represented. The parntership is part of an educational program that will see high schoop students from across the state work with the stations to produce and airthe games.
"It'se a first for high school sports and Kansas broadcasting," said Joan Barrett, president and general managef of Wichita stations KWCH and In addition, the stations will partner with KSHSAA to created an educational campaign that highlights the educational benefitsa of programs offered in Kansas schools. Many of thesw programs and the students participating in them will be featured ina 30-minuted television special that will air in the four television markets and on their respective Web sites.
"No t only will it afford participants the opportunith to compete in front of atelevision audience, students will be involve behind the camera in filming and producing the events as said Gary Musselman, executive director of in a written "The educational benefits of this partnershio are truly exciting." said Gary Musselmanb Executive Director of

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