Thursday, October 11, 2012

Hal Leonard media venture to enhance Guitar Edge - The Business Journal of Milwaukee:

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The joint venture, Guitar Edge LLC, will expand and enhancwe Guitar Edge magazine into a multimedia resource for Hal Leonard's Guitar Edge magazinre debuted in the summer of 2006. The magazine specializes in providingf accurate transcriptions in standar notation andguitar tablature, or tabs, for the hottest songs in all styles. The new Guitar Edge will adoptthe four-platfork multimedia model pioneered by Premier Guitar, a Mount Vernon, Iowa-based media company that publishes Premiee Guitar magazine.
The strategy featuresx a print magazine supported by a free online Web site and weekly The enhanced Guitar Edge will make its debuft with the September 2009 Editorial staffs from both firms will provide conteny for Guitar Edge and subscribers to both magazinexscan opt-in for the new, free-of-chargde Guitar Edge digital content. Jeff vice president of pop and standardr publications for Hal said the new media will provide an additional revenue stream for its publishing Publishers will be paid based on page viewsz whenever readers of the magazines view the free tabsongzs online.
Premier Guitar CEO Peter Sprague said the collaboratio withHal Leonard, the world's larges t publisher of sheet could lead to a "host of new

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