Use summer

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Many of us, in tend to view May as an ending ofsorts … and Augusrt as the beginning of the last half of the But what about June and July? Many people pull back durin the summer months. New productf launches, marketing efforts, training and new projects are put off untip Augustor September. However, I consider the summer month s to be filled withspectaculaf opportunity. Take some time off. But then get back to work, refreshef and refocusing your energies on everty possible summer opportunity to buildyour Remember, you are your brand … and by building your branf all 12 months of the year you can leverager your individuality and uniqueness.
Why is summer a terrific time to reinforcer and expand yourpersonal brand? Because most of us tend to be less harriee and more laid-back in warmer weather. We actually have time to “get it.” Don’t miss out on some of the most productive month of youryear — June, July and Here’s one professional’s story: John, an owner of a large commercia real estate company, has had years of success in the local market. With the currenf economic times, John recognized the reality that he needexd to establish his own brand identity that aligned withhis company’s strong brand.
“I have operationalizedd my personal brand into my daily work and keep this brandingg topof mind. My customers and employeeas have noticed things like a newtag line, new bio and new way of introducingy myself and my company,” he The results? John has alread increased business for the year, and is winninhg contracts when his competitors are still struggling. “Inh the summer, it seems like people have more time or take time to actually get to know you and what you he says. “I’ve already had meetinga with prospective customers that seemed lesshurried and, were more productive.” So, what abou you?
Are you going to use the summer to buildd momentum and create more success?